ADVOCACY & WASHINGTON D.C /

Translate subject matter into the concrete design for extensive annual reports, corporate policy documents, and external communications.

Created design themes and graphics for advocacy and participation in key events on Capitol Hill, Congress, and within the FCC.

Participated in the team effort to produce streamlined production of policy manuals, educational materials, presentations, and speeches.

Designed numerous infographics, industry reports, and visual documents that delves into the key industry growth drivers for the broadband industry.

Lead in branding and design of WISPA Educational Foundation, a 501(c)3 entity under the WISPA 501(c)6, and the full rebrand of WISPA and creation of entirely new branding: logos, content, website, etc for the foundation and event websites.

Lead all theme designs, graphics, and content editing for all visuals, documents, reports, etc that flow through WISPA to Washington D.C i.e Congress, FCC, WISPA PAC, and all WISPA government/corporate dealing with those in the fixed wireless industry across the country.

EVENTS & OPERATIONS /

WEBMASTER:

Manages the overall look and functionality of the website.

Writes/Posts Association updates to the site (holiday, upcoming events, show related, promos, etc.)

When needed, adds special items to the site (Embed Live ‘State Of WISPA’ address)

Receives and posts Press Releases.

Add or remove pages as needed or as instructed by management (Action Center, Webinars, etc.)

Manages the Webinar Library.

Manages vendor website advertising.

Manages WISPA-owned domains.

SOCIAL MEDIA MANAGER:

Manages and posts to WISPAs FB Page, FB Group, FB Events, Twitter, LinkedIn, and YouTube channels.

Paid Advertising

NEWSLETTER PUBLISHER:

Creates and send newsletter and email marketing

WEBINAR COORDINATOR:

Assists parties involved in developing upcoming webinars.

Creates approved webinars in GotoWebinar.

Promotes upcoming webinars via the website, social media, newsletters, and email.

Maintains and adds recorded webinars/slide decks to the website for members only.

ANALYTICS & TRENDS:

Monitors, reports, and acts on data from each DM initiative with an eye toward engagement and growth.

CONFERENCE & TRADE-SHOWS

MARKETING:

Conceptualize and design a show theme, branding, and promo elements.

Design 2-4-page Prospectus for print.

Design 20-page Prospectus for Digital/Download.

Create and update an Event Page on Facebook which includes a description, sponsors, and exhibitors.

Design a Facebook event Profile Photo Frame to encourage sharing.

Create and update a Facebook image folder for showcasing Sponsors.

Conduct a sustained social media campaign using paid and unpaid posts.

Conduct a sustained email marketing campaign targeting prospective attendees and exhibitors/sponsors.

Design full-page ad(s) to run in Channel Vision Magazine and other print media when available.

Obtain and maintain sponsor’s current logos for showcasing in-print and digitally.

Design and distribute a sponsor/exhibitor email signature (or website) badge. (New for 2019)

Design conference webpages

SHOW GUIDE & DAILIES PRODUCTION:

Serves as point of contact for publisher’s editorial/design staff

Provides direction and design elements for the overall look

Designs various camera-ready pages and ads

DESIGN & ORDER/PRODUCE COLLATERAL:

Kiosks

Double-Sided Meter Board(s)

Various free-standing banners

Headers and sponsored footers for reusable signs

Lens inserts for reusable signs

Various disposable signs as needed

Sponsor recognition signs

Digital monitors

Mobile application

Power-points and slide-decks

Show Bags

Water Bottles

Keycards

Napkins

Coasters

Sponsored Banners

Other items as requested

Founder of women’s lifestyle brand (apparel, beauty, outdoor) which sold entirely online. From business plan writing, copywriting, website design, and locking in partnerships with vendors to the pre-launch and official launch of the company through a multitude of PR and marketing initiatives, I managed all aspects of the development, design, and marketing process. Grew branded and non-branded organic traffic through site optimization and social influencer link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness. Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Built relationships with vendors to manage all e-commerce technology partners.

Identified funding investments, executed crowdfunding campaigns

One of the fasted fully funded campaigns to ever go through the Kiva organization.

Media outreach; front PR spokeswoman for all radio, tv, and press

Identified target audience and growth projections from marketing, and statewide economic demographic research and forecasts.

Launched Facebook & Instagram and gained over 2,000 followers in the first 30 days

Designed, and launched an e-commerce website and blog, curated all content

Created a crowdfunding campaign, photoshoot, & marketing video

Executed and developed all graphic design including product packaging, ad copy, social postings

Director of marketing position which lead to company ownership. Dove into research and data analysis to identify and analyze problem areas, and growth opportunity initally. Facilitated a complete rebrand through strategic marketing, advertising, and B2B initiatives, including a community referral program. Redesigned, coded, and incorporated various SEO into the back end. Managed all purchasing of spa supplies and expanded services.

Accomplish sales objectives with specific action plans, staff training, and goals

Actively supported and represented the company at promotions, exhibition events, trade shows, etc. to attract new clients and referral business

Managed social media accounts

Managed client database, quickbooks, adwords accounts, hootsuite, hubspot, and conducted my own analysis of advertising (traditional and digital) to determine success

Analyze client and department’s online marketing presence/strategy, evaluate internal and external initiatives for both past and present marketing and advertising programs and products.

Educated Management and sales staff on digital media and advertising best practices, reporting, traffic analysis, demographics, and targeting

Creative vision and concept development for the new digital media kit and marketing materials

Search engine marketing & optimization (SEO/SEM)

Social media management, updates, and advertising

Extensive knowledge of CMS & CRM systems, Google Analytics, Omniture, Audience demographics, online ad formats including HTML5 & Rich Media placements.

Facilitated seminars on how to use KPI to increase online advertising/media revenues and ROI for the company, advertisers, and end-users

Account manager for high-end clients in oil & gas, political campaigns, and environmental agencies; appointed to bring on new digital media opportunities/partnerships to the marketing and sales department. Digital advertising ad management, trafficking, scheduling, and analytical reporting. Extensive reporting within the online ad management system, social media, and site analytics.

Assisted an external PR firm in the re-brand of the current media kit, marketing materials. Assisted with PR for $37.6M company acquisition of the competitive newspaper

Created new sponsorship's, marketing newsletters, and presentations for both in-house sales teams and external clients Salesforce, Quickbooks, Freshbooks, DoubleClick

Legal research, implementation for statewide statute change for Dispatch to be recognized as a legal entity in which public notices could be placed and meet current legislative regulations.

Created architecture and UX for a new online public notice system and portal, mapped out for web developers to code, stakeholders, and public user instructions.

Brought on partnerships from other digital product companies to expand marketing services, sales, and staff sales tools: implemented the use of a CRM system and streamlined online ad reporting for all advertisers within the system.